Data Analysis ✦ Insight Visualization ✦ Automated Reporting
View My Work →Analytical professional with a proven track record in Sales, Marketing, and AdTech statistical studies. Expert in transforming raw data into actionable insights for campaign effectiveness. Currently expanding my expertise into SAP S/4HANA and Cloud-native data workflows to bridge the gap between technical data engineering and high-level business strategy.
A selection of data work I'm proud of
BigQuery ML · SAP MM · Predictive Procurement
Architected a predictive framework for construction CAPEX. Alerts managers to overruns 3 months in advance via market trends and SAP WBS data.
Predictive Analytics with XGBoost
Built time-series models to forecast hourly consumption. Implemented feature engineering and cross-validation for grid optimization.
PostgreSQL & Window Functions
Deep dive into business performance across Product Trends, Outlet Performance, and Customer Sentiment using advanced SQL.
Statistical Analysis with Python
Analyzed campaign effectiveness through A/B testing and ANOVA to determine optimal promotional strategies.
Interactive Tableau Visualization
Created executive-level marketing dashboard tracking campaign performance and ROI across multiple channels.
Data Viz with Python
Visualizing how Vietnamese people spend their time using moving bubble charts and D3 blocks.